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Commercial > Gucci TechnoSKIN
 
personproductplace  Tech-fashion Accessory
Gucci TechnoSKIN
Tech-fashion Accessory
What is the future of luxury in a virtually connected world? What does luxury mean in today's high-tech context?

Referencing the historical use of rare animal skins as a emblem of exclusivity, a contemporary translation is given life through Gucci TechnoSKIN.

A new concept using e-paper technology in which artist-created digital skins – TechnoSKIN – replace the exotic animal skins of the past. Owning a TechnoSKIN bag is your ticket into that season's lineup of exclusive art AKIN shows. Featured artist create TechnoSKINS which are collected upon attendance to SKIN shows.

With each new show that is attended, a new TechnoSKIN design is added to the bag, merging and meshing with existing SKINS, forming an ever-evolving TecnhoPATINA – becoming increasingly intricate, beautiful, and personal with use.

Pregnant with possibilities, the TechnoPATINA shows layers of cultural wear inherently linked to personal experience.

Sponsored studio for Gucci/PPR.